Minimum £1,000/month is recommended for Performance Max campaigns. Google's AI needs sufficient data to optimize effectively. With smaller budgets, you won't generate enough conversions for the machine learning to work properly.

For Manchester businesses with budgets under £1,000/month, we typically recommend starting with Search campaigns to build conversion history, then transitioning to Performance Max once you have the data and budget to support it.

Our approach: We assess your current performance and recommend the optimal campaign mix based on your budget and goals.

Initial results: 2-4 weeks for the AI learning phase to complete and performance to stabilize.

Significant improvements: 6-8 weeks as Google's AI accumulates more data and optimizes creative combinations and audience targeting.

Peak performance: 3-4 months when the AI has sufficient data to make sophisticated optimization decisions.

During the learning phase, we monitor daily and provide weekly updates on performance trends and optimization progress.

Limited control by design. Performance Max is built for automation - Google's AI decides where to show your ads based on where they're most likely to convert.

What you can control:

• Audience signals to guide the AI

• Asset groups for different products/services

• Negative keywords (limited)

• Campaign-level settings and goals

What Google controls: Placement across Search, YouTube, Display, Discover, Gmail, and Maps based on performance data.

If you need precise placement control, we recommend a hybrid approach combining Performance Max with targeted Search and Display campaigns.

Maximum 5 clients per specialist - Unlike agencies managing 20+ accounts, our Performance Max specialists focus on just 5 accounts maximum, ensuring daily attention and personalized optimization.

All 9 Google Ads certifications including AI-Powered Performance Ads, ensuring we're using the latest strategies and features.

Manchester market expertise - We understand local CPCs, competition, and consumer behavior specific to the Manchester market.

Comprehensive conversion tracking setup - We implement enhanced conversions, GA4 integration, and offline conversion imports for maximum AI optimization.

Strategic patience - We follow Google's recommended learning phases and avoid disruptive changes that reset AI optimization.

While we can't guarantee specific results (no ethical agency can), we do guarantee our 100% Value Promise:

• Minimum 3 actionable improvements identified in your free audit

• Weekly performance reports with clear insights and recommendations

• 30-day notice period after initial 3-month term if you're not satisfied

• Full refund if Google disapproves your business type (rare but possible)

Typical results we see: 15-25% CPC reduction, 40-60% CTR increase, 25-45% conversion rate improvement within 8-12 weeks.

Our confidence: We limit ourselves to 5 accounts maximum because we're confident in our ability to deliver exceptional results with focused attention.

Yes, but strategic setup is crucial. Performance Max can complement existing campaigns, but improper setup can cause budget competition and keyword overlap.

Our recommended approach:

• Performance Max (40%) for growth and discovery

• Search campaigns (40%) for high-intent keywords

• Shopping/Display (20%) for specific targeting needs

What we manage: Campaign-level coordination, budget allocation, negative keyword lists, and audience exclusions to prevent internal competition.

Hybrid benefits: Best of both worlds - AI automation for scale plus manual control for precision targeting.

Required assets for optimal performance:

Headlines: 15+ variations (30 characters each)

Descriptions: 4+ variations (90 characters each)

Images: Multiple formats - square (1:1), landscape (1.91:1), portrait (4:5)

Videos: YouTube videos (optional but recommended)

Logo: Square and landscape versions

Don't have professional assets? We can help source and create high-quality assets as part of our setup process, or recommend trusted Manchester-based designers.

Asset testing: Google's AI automatically tests different combinations to find the highest-performing creative variations for each placement.

Weekly Performance Reports include:

• Conversion volume and value trends

• Cost-per-acquisition (CPA) analysis

• Return on ad spend (ROAS) tracking

• Cross-channel performance breakdown

• Asset performance insights

• Audience insights and recommendations

Monthly Strategy Calls: Review performance, discuss optimizations, and plan upcoming changes.

Quarterly Business Reviews: Comprehensive analysis of campaign impact on overall business goals.

Real-time access: You'll have view access to your Google Ads account for transparency and real-time monitoring.