5 Signs You're Overpaying for Google Ads: A Manchester Business Guide

If your ads are getting plenty of impressions but few clicks, you're essentially paying for digital billboards that people ignore. In Manchester's competitive market, we typically see successful campaigns achieving CTRs between 1.5-2.1%. Anything significantly lower suggests your ad spend isn't working hard enough. 

While Manchester businesses should expect CPCs between £0.60-£1.25, many pay far more without seeing proportional returns. The real issue isn't just high CPCs – it's paying premium prices without a clear conversion strategy. 

Google Ads isn't a 'set and forget' platform. Our data shows that campaigns requiring daily budget checks and weekly structure reviews consistently outperform those left unmonitored. 

Quality Score directly impacts how much you pay per click. Low scores mean Google charges you more for the same ad position. 

Without regular A/B testing, you're missing opportunities to improve performance. Our clients typically see conversion improvements of 50-70% through systematic testing.