We strictly adhere to Google's professional services advertising policies and industry-specific regulations. For law firms, we ensure compliance with SRA guidelines, avoid prohibited claims, and focus on factual service descriptions rather than outcome promises. Compliance measures include:

• Legal advertising regulation adherence

• Factual service-focused ad copy

• Proper disclaimers and qualifications

• Regular policy compliance reviews 

Cost per lead varies significantly by service type and competition level. In Manchester, we typically see £45-85 for accounting leads, £120-250 for legal consultation requests, and £80-180 for management consulting inquiries.

Manchester Professional Services CPL Ranges:

• Accounting/Tax Services: £45-85 per qualified lead

• Legal Services: £120-250 per consultation request

• Management Consulting: £80-180 per inquiry

• Financial Advisory: £65-140 per prospect

We use sophisticated targeting strategies including high-intent keywords, exclusion of price-focused terms, geographic targeting for affluent areas, and ad copy that emphasizes expertise, credentials, and value rather than cost.

Premium client targeting strategies:

• High-intent, expertise-focused keywords

• Negative keywords to exclude price shoppers

• Geographic targeting for affluent postcodes

• Authority-building ad copy and landing pages

• Professional credentialing emphasis

Our comprehensive professional services audit analyzes your current campaigns, competitor strategies, keyword opportunities, landing page effectiveness, and compliance issues specific to your industry regulations.

Professional Services Audit includes:

• Campaign structure and compliance review

• Keyword analysis for professional services

• Competitor positioning assessment

• Landing page conversion optimization

• Lead quality and tracking evaluation

• Industry-specific recommendations

Professional services typically see initial leads within 1-2 weeks, with lead quality improving significantly by week 4-6. Full optimization and consistent high-quality lead flow usually develops within 8-12 weeks as we refine targeting and messaging.

Professional Services Timeline:

• Week 1-2: Initial lead generation begins

• Week 4-6: Lead quality significantly improves

• Week 8-12: Consistent high-quality lead flow

• Month 3+: Optimized campaigns with premium clients

Yes, we include landing page optimization as part of our service. We create trust-focused pages that highlight credentials, testimonials, and professional expertise while maintaining compliance with industry regulations and conversion best practices.

Landing page optimization includes:

• Professional credentialing and certifications

• Client testimonials and case studies

• Trust signals and industry associations

• Clear consultation booking process

• Mobile-optimized professional design

• Compliance with industry advertising standards

We track multiple metrics including cost per qualified lead, consultation show rates, client conversion rates, and average client lifetime value. We work with you to establish clear definitions of qualified leads and track the full customer journey from click to client.

ROI measurement includes:

• Cost per qualified consultation request

• Consultation-to-client conversion rate

• Average client value and lifetime value

• Lead quality scoring and tracking

• Attribution from ad click to signed client

• Monthly ROI and performance reporting

Unlike generic agencies, we understand professional services require trust-based marketing. We focus on credibility, expertise positioning, and compliance while targeting clients who value quality over price. Our 5-client maximum ensures personalized attention and deep understanding of your practice.

Our professional services advantage:

• Trust-based marketing expertise

• Industry compliance knowledge

• Quality-focused client targeting

• Maximum 5 clients for personal attention

• Certified Google Ads specialists

• Professional service sector experience

We recommend a minimum of £500-750 monthly ad spend for professional services to achieve meaningful results. Higher-value services like legal and consulting typically need £1,000+ to compete effectively in Manchester's competitive market.

Budget recommendations by service:

• Accounting Services: £500-1,000 monthly

• Legal Services: £1,000-2,500 monthly

• Management Consulting: £750-1,500 monthly

• Financial Advisory: £600-1,200 monthly

While we can't guarantee specific lead numbers due to market variables, we do guarantee campaign improvements within 90 days or provide a free strategy consultation. Our track record shows 85%+ of professional service clients see significant ROI improvements within 3 months.

Our commitment includes:

• 90-day improvement guarantee

• Weekly performance reporting

• Strategy adjustments based on results

• Direct access to certified specialists

• Campaign pause capability if needed

• Transparent performance tracking