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Google Ads Campaign Types Manchester | Expert Campaign Management | AdLeadz Solutions
From Performance Max to Search Campaigns - we optimize all 8 Google Ads campaign types to deliver maximum ROI for Manchester businesses. Each campaign type serves a unique purpose in your digital marketing strategy.
8
Campaign Types Mastered
9
Google Certifications
340%
Average ROAS Increase
5
Max Clients (Personal Attention)
Each campaign type serves a specific purpose in your digital marketing strategy. We'll recommend the perfect combination based on your business goals, target audience, and budget.
🚀 MOST POPULAR
Google's most advanced campaign type using AI to optimize across all Google properties - Search, Display, YouTube, Gmail, Discover, and Maps. Perfect for Manchester businesses wanting maximum reach with minimal management.
✅ Best For:
E-commerce stores with product feeds
Lead generation across multiple channels
Brand awareness + conversions
Businesses with conversion tracking setup
Expected Results:
Reach: +200% Conversions: +45% ROAS: 4.5x+
🎯 FOUNDATION
Target customers actively searching for your products or services on Google. The foundation of most successful Google Ads strategies with the highest intent traffic.
✅ Best For:
High-intent keyword targeting
Local Manchester businesses
Professional services
Immediate lead generation
Expected Results:
CTR: +60% CPC: -25% Quality Score: 8+
🔥 TRENDING
Google's newest campaign type designed to create demand and drive action across YouTube, Discover, and Gmail. Perfect for visually engaging Manchester businesses.
✅ Best For:
Brand awareness + conversions
Visual product showcasing
Audience expansion
Creative-driven campaigns
Expected Results:
Reach: +150% Engagement: +80% CPM: -30%
🛒 E-COMMERCE
Showcase your products directly in Google search results with images, prices, and store information. Essential for Manchester e-commerce businesses and retailers.
✅ Best For:
E-commerce stores with product feeds
Retail businesses with inventory
Manchester shops with online presence
Product comparison shopping
Expected Results:
Visibility: +120% Sales: +85% ROAS: 6x+
👁️ AWARENESS
Reach potential customers with visually engaging banner ads across millions of websites, apps, and Google properties. Perfect for brand awareness and remarketing to Manchester audiences.
✅ Best For:
Brand awareness campaigns
Remarketing to website visitors
Visual product showcasing
Audience expansion
Expected Results:
Reach: +300% Brand Recall: +70% CPM: -40%
📹 YOUTUBE
Engage Manchester audiences with compelling video ads on YouTube and across Google's video partner sites. Perfect for storytelling and demonstrating products or services.
✅ Best For:
Brand storytelling
Product demonstrations
YouTube advertising
Video remarketing
Expected Results:
Views: +250% Engagement: +90% CPV: -35%
📱 MOBILE
Promote your mobile app across Google's largest properties including Search, Play, YouTube, and Discover. Perfect for Manchester businesses with mobile applications.
✅ Best For:
App installs and downloads
In-app action promotion
App engagement campaigns
Mobile-first businesses
Expected Results:
Installs: +180% CPI: -45% Retention: +60%
🤖 AUTOMATED
Simplified Google Ads campaigns that use machine learning to optimize your ads automatically. Ideal for small Manchester businesses wanting hands-off campaign management.
✅ Best For:
Small local businesses
Limited time for management
Simple campaign objectives
First-time advertisers
Expected Results:
Setup Time: -80% Automation: 95% ROI: 3.5x+
Subscribe to our weekly "5-Minute Google Ads Tips" series on YouTube. New episodes every Wednesday covering all campaign types, optimization strategies, and Manchester market insights.
Not all campaign types are right for every business. We'll help you choose the perfect combination based on your goals, budget, and target audience.
Just starting out? Focus on high-intent traffic and brand awareness with a proven foundation.
Recommended Campaign Mix:
Search Campaigns (60%): Target high-intent keywords
Performance Max (30%): Maximize reach and conversions
Display Remarketing (10%): Re-engage website visitors
Expected Timeline:
Week 1-2: Campaign setup and initial optimization
Week 3-4: Performance stabilization
Week 5-8: Scale successful campaigns
Ready to scale? Diversify across multiple campaign types for maximum market coverage.
Recommended Campaign Mix:
Performance Max (40%): AI-driven optimization
Search Campaigns (30%): Protect branded terms
Shopping/Demand Gen (20%): Product/service showcase
Video/Display (10%): Brand awareness
Expected Results:
25-40% increase in qualified leads
15-25% reduction in cost per acquisition
200-300% improvement in brand visibility
Selling products online? Focus on shopping campaigns and product visibility across Google.
Recommended Campaign Mix:
Shopping Campaigns (50%): Product showcase
Performance Max (30%): Cross-platform reach
Search Campaigns (Search Campaigns (15%): Brand protection & high-intent keywords
Display Remarketing (5%): Cart abandonment recovery
Expected Results:
60-85% increase in product visibility
40-60% improvement in ROAS
25-35% reduction in cost per sale
See how different Manchester businesses use specific campaign types to achieve their goals. Real examples from our certified specialists.
⚖️
Personal Injury Specialists
Campaign Strategy Used:
Search Campaigns (70%): "Personal injury lawyer Manchester"
Performance Max (20%): Broad reach for case types
Display Remarketing (10%): Legal consultation follow-up
Results Achieved:
Qualified Leads: +180%
Cost Per Lead: -35%
Case Consultations: +220%
ROI: 520%
👗
Independent Clothing Retailer
Campaign Strategy Used:
Shopping Campaigns (60%): Product showcase with images
Performance Max (25%): Cross-platform product promotion
Video Campaigns (15%): Fashion lookbook on YouTube
Results Achieved:
Online Sales: +340%
ROAS: 680%
Product Visibility: +450%
Store Visits: +125%
🔧
Emergency & Residential Plumbing
Campaign Strategy Used:
Search Campaigns (80%): "Emergency plumber Manchester"
Performance Max (15%): Local service awareness
Display Remarketing (5%): Service reminder campaigns
Results Achieved:
Emergency Calls: +290%
Cost Per Call: -40%
Service Bookings: +195%
ROI: 420%
🦷
Cosmetic & General Dentistry
Campaign Strategy Used:
Search Campaigns (60%): "Dentist Manchester" + treatments
Performance Max (25%): Practice awareness campaigns
Video Campaigns (15%): Treatment explanations
Results Achieved:
New Patients: +240%
Appointment Bookings: +185%
Treatment Inquiries: +320%
ROI: 380%
Don't let your Manchester competitors dominate Google Ads while you're still figuring out which campaign types to use. Get expert management across all 8 campaign types with our certified specialists.
🎯
Maximum 5 Clients
Personal attention guaranteed
📜
Google Ad Certifications
Fully certified specialists
⚡
48-Hour Audit
Fast, detailed analysis
💰
35% Discount
Limited time offer
If our free audit doesn't reveal at least 3 actionable improvements for your Google Ads campaigns, we'll provide a complimentary 30-minute strategy consultation. No risk, all reward.
Deep dive into specific campaign types with our detailed guides
Important Notice: Google Ads Restrictions
Some industries and business types may be subject to specific Google Ads restrictions or limitations. These restrictions can affect:
- Campaign setup time
- Ad approval process
- Advertising capabilities
- Required certifications or documentation
We recommend discussing any known advertising restrictions during your consultation. For more information about Google Ads policies and restrictions, please contact us.