App campaigns typically show initial results within 2-4 weeks, with significant improvements by 6-8 weeks. The Google Ads algorithm needs time to learn and optimize for your specific app and audience. We usually see:

• Week 1-2: Campaign setup and initial data collection

• Week 3-4: First performance improvements visible

• Week 6-8: Significant cost per install reductions

• Month 3+: Peak performance and scaling opportunities

We recommend a minimum monthly ad spend of £500 for App Install campaigns to generate sufficient data for optimization. However, the ideal budget depends on your goals:

• £500-£1,500: Good for testing and initial user acquisition

• £1,500-£3,000: Optimal for consistent growth and scaling

• £3,000+: Best for aggressive scaling and market dominance

Lower budgets can work but may limit the algorithm's ability to find your best users efficiently.

Yes! Google App Campaigns work for both iOS and Android apps, with some differences:

• Android Apps: Full campaign types available including Pre-Registration campaigns

• iOS Apps: App Install and App Engagement campaigns available

• Cross-Platform: We can run campaigns for apps available on both platforms

We optimize campaigns differently for each platform based on user behavior patterns and conversion data specific to iOS and Android users.

We track multiple key performance indicators (KPIs) depending on your campaign goals:

For App Install Campaigns:

• Cost per install (CPI)

• Install volume

• Install quality (retention rates)

• User lifetime value

For App Engagement Campaigns:

• Cost per action (CPA)

• In-app conversion rates

• Return on ad spend (ROAS)

• User engagement metrics

We provide detailed weekly reports showing all relevant metrics with clear explanations of performance trends.

Google App Campaigns require several creative assets for optimal performance:

Required Assets:

• App store listing (optimized)

• 2-5 headlines (30 characters each)

• 2-5 descriptions (90 characters each)

• High-quality app screenshots

• App icon

Recommended Assets:

• Video creative (30 seconds or less)

• HTML5 assets

• Additional images in various sizes

Don't worry if you don't have everything - we'll help you create and optimize all necessary assets as part of our service.

Yes! App store optimization is crucial for App Campaign success. We include basic ASO review and recommendations in all our packages:

• App title and description optimization

• Keyword research for app store

• Screenshot and icon recommendations

• Review and rating strategy advice

For comprehensive ASO services, we can discuss additional optimization packages tailored to your app's specific needs.

App Campaigns are specifically designed for mobile app promotion and differ significantly:

Key Differences:

• Automated ad creation: Google creates ads using your assets

• Cross-network reach: Ads appear on Search, Play Store, YouTube, Display

• App-specific goals: Install, engagement, or pre-registration focused

• Simplified setup: Less manual configuration required

• Machine learning optimization: AI-driven performance improvements

This automation allows for broader reach and often better performance than traditional campaign types for app promotion.

While rare, app rejections can happen. We have protocols in place:

Prevention:

• Pre-launch policy compliance review

• Ongoing monitoring for policy changes

• Best practice implementation

If Issues Occur:

• Immediate campaign pause to prevent wasted spend

• Policy violation analysis and resolution plan

• Google support escalation when needed

• Alternative campaign strategies during resolution

We also provide guidance on app store compliance to minimize rejection risks.