Demand Gen campaigns are specifically designed for brand awareness and audience building across YouTube, Discover, and Gmail. They focus on visual storytelling and creating demand for your products or services.

Performance Max campaigns are conversion-focused and run across all Google networks (Search, Shopping, Display, YouTube, Discover, Gmail, Maps) with the primary goal of driving immediate actions.

Best approach for Manchester businesses: Use Demand Gen to build awareness and remarketing audiences, then use Performance Max to convert those warm audiences into customers.

Minimum recommended budget: £500-£750 per month for meaningful reach across YouTube, Discover, and Gmail.

Optimal budget range: £1,000-£2,500 per month for Manchester businesses wanting significant brand awareness impact.

Why this budget is needed: Demand Gen campaigns require sufficient volume to allow Google's AI to optimize effectively across multiple placements and audience segments.

Our recommendation: Start with £750/month, then scale based on performance and audience building success.

Essential assets needed:

• High-quality images (landscape 1.91:1, square 1:1, portrait 4:5)

• Logo (square format preferred)

• Headlines (5-15 variations, up to 30 characters each)

• Descriptions (5-15 variations, up to 90 characters each)

• Videos (optional but recommended for YouTube placements)

Don't have professional assets? We can help source or create them as part of our setup process.

Asset optimization: We'll A/B test different combinations to find the highest-performing creative mix for your Manchester audience.

Initial data and optimization: 7-14 days for Google's AI to gather sufficient data and begin optimization.

Meaningful brand awareness results: 3-4 weeks to see measurable improvements in reach, impressions, and engagement metrics.

Audience building for remarketing: 4-6 weeks to build substantial remarketing lists for future Performance Max campaigns.

Peak performance: 8-12 weeks for full campaign optimization and maximum brand awareness impact.

Important note: Demand Gen is a long-term strategy. Unlike Search campaigns, the goal is building future demand, not immediate conversions.

Absolutely! Demand Gen campaigns are particularly effective for B2B businesses with longer sales cycles.

B2B advantages:

• Build brand awareness before prospects need your services

• Educate potential clients about complex solutions

• Target decision-makers through Gmail placements

• Create remarketing audiences for future targeted campaigns

Best B2B industries for Demand Gen: Professional services, technology solutions, business consultancy, financial services, healthcare.

Manchester B2B success: We've seen 35-50% increases in consultation bookings for professional services clients using strategic Demand Gen campaigns.

Primary metrics we track:

• Reach & Impressions: How many Manchester users see your brand

• Click-through Rate (CTR): Engagement with your creative assets

• View-through Conversions: Actions taken after seeing (not clicking) your ads

• Audience Growth: Size and quality of remarketing lists built

• Brand Lift: Measured increase in brand searches and direct traffic

• Cost per Thousand Impressions (CPM): Efficiency of brand awareness delivery

Weekly reporting includes: Performance trends, audience insights, creative asset performance, and optimization recommendations.

Long-term success indicators: Increased organic brand searches, improved Performance Max campaign performance when layered on top, and measurable brand awareness lift in your target Manchester market.